Spider-Man: Brand New Day box office numbers have shattered expectations after the latest Marvel blockbuster earned a record-breaking $72 million in preview screenings across North America, officially surpassing the previous record held by Avengers: Endgame.
_x000D_The impressive opening places Sony and Marvel Studios on course for one of the biggest domestic opening weekends in cinema history.
_x000D_ _x000D_Spider-Man: Brand New Day Box Office Breaks Preview Record
_x000D_The Spider-Man: Brand New Day box office performance received a major boost after strong late-night walk-up ticket sales dramatically increased Thursday’s total.
_x000D_The movie finished with an estimated $72 million in previews, breaking Avengers: Endgame’s long-standing $60 million preview record.
_x000D_The figure includes Prime Video early-access screenings on Wednesday along with Thursday’s nationwide preview showings.
_x000D_Audience reactions also proved overwhelmingly positive. According to PostTrak, general audiences, parents, and children under 12 awarded the film a perfect five-star rating.
_x000D_ _x000D_Massive Opening Weekend Expected
_x000D_Industry analysts now expect Spider-Man: Brand New Day to generate more than $100 million on its first Friday, including preview earnings.
_x000D_Only a handful of movies have ever crossed that milestone, including:
_x000D_ _x000D_- _x000D_
- Avengers: Endgame _x000D_
- Spider-Man: No Way Home _x000D_
- Star Wars: The Force Awakens _x000D_
- Avengers: Infinity War _x000D_
- Star Wars: The Last Jedi _x000D_
Several tracking services believe the film could deliver an opening weekend between $260 million and $300 million, making it one of the biggest launches in Hollywood history.
_x000D_ _x000D_Theaters Devote Most Screens to Spider-Man
_x000D_Major cinema chains have significantly expanded showtimes to meet extraordinary demand.
_x000D_Locations including AMC Lincoln Center in New York, AMC Century City in Los Angeles, Regal Sherman Oaks Galleria, and Regal L.A. Live have dedicated dozens of daily screenings to the film.
_x000D_The heavy scheduling reflects exceptionally strong advance ticket sales and continued demand from moviegoers.
_x000D_ _x000D_No IMAX Screens, Yet Record Results
_x000D_One of the most remarkable achievements is that Spider-Man: Brand New Day reached its record preview earnings without support from IMAX screens.
_x000D_Despite losing premium-format screens to other releases, the movie still produced the highest preview total ever recorded for a Sony Pictures release and the strongest post-pandemic preview performance.
_x000D_ _x000D_Critics and Fans Praise the Film
_x000D_The film has also earned outstanding reviews.
_x000D_Audience scores currently stand at 98%, making it the highest-rated live-action Spider-Man film among moviegoers.
_x000D_Critics have also responded positively, awarding the film a 90% Certified Fresh rating, placing it just behind Spider-Man: No Way Home.
_x000D_ _x000D_The Odyssey Continues Strong Run
_x000D_While Spider-Man dominated theaters, Universal’s The Odyssey remained a strong performer despite seeing reduced attendance.
_x000D_The Christopher Nolan epic earned approximately $10.2 million on Thursday and pushed its domestic total beyond $344 million.
_x000D_The film has already recorded Nolan’s strongest second-week box office performance, surpassing The Dark Knight.
_x000D_The Spider-Man: Brand New Day box office success confirms that audiences continue to embrace Marvel’s most popular superhero.
_x000D_With record previews, exceptional audience reactions, and enormous weekend projections, the latest Spider-Man adventure appears ready to become one of the biggest theatrical releases of the year.
