X Original Content Rewards Program replaces revenue sharing
_x000D_The X Original Content Rewards Program is replacing X’s existing revenue-sharing system, changing how eligible creators can earn money from their posts. X has stopped accepting new applications for the old program and plans to close it after September 7.
_x000D_Under the X Original Content Rewards Program, creators can earn money based on qualified impressions generated by their original content.
_x000D_ _x000D_What counts as original content on X?
_x000D_X says the X Original Content Rewards Program will reward creators who bring original ideas, expertise, reporting, creativity and commentary to the platform.
_x000D_Qualifying content can include:
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- Original writing and reporting _x000D_
- Photos and videos created by users _x000D_
- Original memes and illustrations _x000D_
- Meaningful commentary or analysis on existing posts _x000D_
- Creative edits of existing videos or photos _x000D_
Simply reposting another user’s content will not automatically qualify.
_x000D_X says captions or text overlays that only describe someone else’s content will not count as original. The creator must add meaningful value through commentary, analysis or creative work.
_x000D_ _x000D_Who can join the X Original Content Rewards Program?
_x000D_Creators must meet several requirements before joining the X Original Content Rewards Program.
_x000D_Applicants must:
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- Be at least 18 years old _x000D_
- Live in an eligible country _x000D_
- Have a Premium, Premium+ or Premium Business subscription _x000D_
- Have at least 500 verified followers _x000D_
- Receive at least 500,000 Home timeline views from verified users during the previous 90 days _x000D_
X says qualifying impressions must come from unique views by Premium users.
_x000D_Creators must continue meeting the eligibility requirements after joining the program to remain eligible for payments.
_x000D_ _x000D_Existing creators must reapply
_x000D_Creators already enrolled in X’s revenue-sharing program will need to apply for the X Original Content Rewards Program once they become eligible on September 8.
_x000D_Creators who were not part of the old system can also apply if they meet the new requirements.
_x000D_The change marks a shift in X’s approach to creator monetization, with greater emphasis on original content and qualified audience engagement.
_x000D_ _x000D_X previously changed its revenue-sharing rules
_x000D_X changed its revenue-sharing program in March to place greater emphasis on engagement from users in creators’ home regions.
_x000D_The move appeared designed to reduce manipulation involving accounts that presented themselves as being based in the United States while operating elsewhere.
_x000D_It remains unclear whether the X Original Content Rewards Program will maintain the same regional engagement rules.
_x000D_ _x000D_What the new X creator program means
_x000D_The X Original Content Rewards Program gives creators a new monetization route as X phases out its previous revenue-sharing system.
_x000D_The key difference is the focus on original work and qualified impressions. Creators will need to meet X’s eligibility requirements and continue producing content that the platform considers valuable and original.
